Zac Hansen – Evergreen Ads 3.0 Live Workshop is a practical advertising strategy training designed to help marketers build, launch, test, and optimize evergreen advertising campaigns. The workshop covers offer positioning, customer research, ad angles, hooks, creative development, AI-assisted ad creation, Meta Ads campaign setup, testing frameworks, performance tracking, and campaign optimization. It provides a structured approach to identifying what works, improving underperforming campaigns, and developing a repeatable advertising system for long-term growth.